Das Management Aktiver Kundenintegration in Der Fr hphase Des Innovationsprozesses (9783835001909)



Christoph H. Wecht untersucht die Frage, wie eine aktive Integration von Kunden in die Frühphase des Innovationsprozesses effizient und effektiv gestaltet und geführt werden kann. Der Autor entwickelt eine Methode zur Gestaltung der frühen Kundenintegration in den Innovationsprozess und gibt operative Gestaltungsempfehlungen.


Product details

  • Paperback | 254 pages
  • 148 x 210 x 15mm | 336g
  • German
  • 2006 ed.
  • Bibliography; 9 Tables, black and white
  • 3835001906
  • 9783835001909


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